Products built. Problems solved.

Every case study here is a real product - with a real founder, real constraints, and a real result. Not prototypes. Not course projects.

AI SaaS MVP

AI Appointment Setter

The Problem

A service business founder needed to automate appointment booking without losing the human feel. Their clients expected a real person on the other end.

Constraints

3-week launch deadline, no technical team, limited budget, product had to feel human or clients would reject it.

Approach

Built a tone layer on top of the AI logic that matched the founder's natural communication style. Tested with real clients before launch. Iterated the dialogue flow twice before going live.

Outcome

Launched in 18 days. 80% of bookings now handled without human involvement. The founder's first post about it hit 10K+ impressions.

0 days

Days to Launch

Bookings Automated

0K+

Launch Post Impressions

SaaS MVP Build

SaaS MVP for Marketplace Founder

The Problem

A non-technical founder had a validated marketplace idea and had been quoted 6-9 months by two different agencies.

Constraints

The founder had a limited runway and needed to show traction to investors. Every week counted.

Approach

Scoped the V1 down to the single core flow that would prove the idea - and cut everything else. Built the backend, frontend, and payments in parallel. Deployed incrementally, testing core flows weekly.

Outcome

Shipped in 6 weeks. First 3 paying users before the public launch. Founder used the traction to open investor conversations.

0 weeks

Time to Launch

Paying Users Before Launch

Unneeded V1 Features

Technical Advisory

Non-Technical Founder Advisory

The Problem

A first-time founder was about to sign a $40,000 contract with a development agency. They had no technical co-founder, no scope document, and no way to evaluate what they were buying.

Constraints

The founder had already invested 3 months in the agency relationship and felt pressure to commit. They needed a clear-eyed external view fast.

Approach

Ran a full scope review of the agency's proposal. Found 4 major gaps: no validation step, over-engineered V1, no IP protection clause, and no milestone-based payment structure. Rebuilt the brief into a one-page V1 scope and negotiated a revised contract.

Outcome

Founder renegotiated the engagement to a milestone structure, saved $15,000 in scope reduction, and launched a smaller product that actually validated the idea first.

Saved in Scope Reduction

Contract Gaps Identified

0 weeks

V1 Timeline After Rescoping

Have an idea that is ready to build?

Every product I have built started with a 30-minute conversation. That conversation is free, there is no pitch, and you leave with a clear view of what to do next - whether that is working with me or not.

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